The Whizard

Boulder, CO • OCTOBER 3-4, 2022
Whizard Summit 2022

Building Materials Sales and Marketing Conference

Get the Tools, Insights, and Inspiration You Need

Grow Your Sales to Architects, Builders, Contractors, Distributors, Dealers, and Owners

$1,495
Discounted Early Registration Ends Soon.

Register Now - Save $500

The building materials industry has gone through a lot of changes and more are coming. We'll show you how to succeed.

Join Mark Mitchell, The Whizard, And His Experts As They Show You How to Grow Your Business Today and in The Future.

Register Today and Save $500.
Regular Registration $1995.

$1,495

Discounted Early Registration Ends Soon.

Contact Us For Group Registration Savings.

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What You'll Take Away.

For the last two years, you have been reacting to changes outside of your control. Now is the time to set your own course. Your customers want to work with companies who know where they are going. We'll show you how.

01

Actionable Strategies

Actionable, clear-cut strategies to increase sales to architects, builders, contractors, distributors, dealers, owners, and online.

02

Sales Growth Plans

A step-by-step action plan to grow your commercial or residential sales including how to target and reach the best opportunities.

03

Marketing Improvements

Most building materials companies waste valuable dollars on programs that worked in the past. You'll learn how to make your marketing work harder and stop wasting money.

Since 2014, building materials companies have been coming to the Whizard Summit to learn how to grow their business and be challenged.


The Whizard Summit is Right For You if Want to:

1. ''Become the preferred company in your product category by better meeting your customer's needs.

2. ''Work smarter by making better use of your sales team's time and marketing resources.


Three of The Most Important Lessons You'll Learn

  • Shift your focus to the best types of customers to maximize your growth, loyalty, and margins.
  • How to update your message so you become a "Have to have" product or solution.
  • Affordably make more prospects aware of your products and why they are a better choice.

Who Should Attend

  • Company leaders who aren’t satisfied with the sales or margin growth of their companies.
  • Sales people who want to learn how to convert and keep more customers.
  • Marketing people who want to make better use of their budgets and gain the support of management.
  • Anyone new to the industry who wants to gain a years experince in two days and get up to speed sooner.

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Bring Your Toughest Challenges and Questions to the Summit

We'll provide solutions to your company's biggest hurdles.

What People Are Saying

SPEAKERS

The speakers I choose are not only experts in their fields. They also specialize in the building materials industry. My instructions to them are - This is not a sales presentation for you. You are sharing your knowledge and expertise so that the attendee can learn and

improve without having to hire you.

Here the experts who will be speaking.

Mark Mitchell

Founder - Whizard Strategy

"Always Challenging the Status Quo"

Kevin Dean

CEO/President - ManoByte

"Guru of Digital Channel Management in Building Materials"

Zach Williams

Founder & CEO - Venveo

"Expert in Making Your Website Your Best Salesperson"

Beth PopNikolov

CEO - Venveo

"Understands Like No One Else, How to Multiply Your Ability to Reach and Influence Customers Online"

Whizard Summit

Matt Lee

Founder - Lead Generation Experts

"Hands Down the Leader in Growing Building Materials Website Traffic With Better Content and SEO"

Brian Baker

"Vice President Marketing - Brava Roof Tile

"Master of the Online World of Building Materials

Susan Fernandez

Principal - Epiphany Studios

"Genius in Understanding the Hearts and Minds of Architects and Designers"

Tim Seims

Building Product Consultant

"One of the Only People I Know Who May be More Curious Than I am About Building Materials."

Grant Farnsworth

President, The Farnsworth Group

"The leading market research firm in building materials. If you have a question, Grant can find the answer!"

Mark Allen Roberts

Founder & CEO, OTB Sales Solutions

"Whenever I have a question about sales performance, I ask Mark. I've learned a lot from him and you can to!"


You’ll also learn a lot from the other attendees who face the same challenges as you.

AGENDA

We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry. Networking breakfasts and lunches are included.  

SUNDAY, OCTOBER 2

6pm - 8:0pm MST

WELCOME RECEPTION

Hotel Boulderado

Meet the other attendees and speakers


MONDAY, OCTOBER 3

8:30am - 5:00pm MST

WHIZARD SUMMIT

Hotel Boulderado

Columbine Room


8:30am - 9:30am

INTRODUCTION

Mark Mitchell - Whizard Strategy  

  • How to Get the Most Benefit From the Whizard Summit
  • The Biggest Customer Changes That Are Affecting You
  • How to Succeed in the Future

9:30am - 10:15am

THE NEW FOCUS OF YOUR CUSTOMERS - For Real This Time!

Tim Seims, Building Product Consultant

Customers Are Focused On

  • Labor
  • Speed
  • Quality
  • Waste

Learn How You Can Be The Solution to Their Needs


10:15am - 10:30am BREAK  


10:30am - 11:15am

HOW SELLING BUILDING MATERIALS HAS CHANGED

Mark Allen Roberts, CEO, OTB Sales Solutions

  • How to Find and Keep Great Salespeople
  • Eliminating Time Wasting Tasks That Compete With Selling Time
  • Better Ways to Measure Performance Than Salesforce

11:15am - noon

STOP CALLING ON THE WRONG CUSTOMER

Mark Mitchell - Whizard Strategy   

  • To Sell Homebuilders Stop Calling on the Purchasing Department and Start Calling on the Real Decision Makers
  • In Commercial Sales Your Approach to Architects is Outdated - Learn a Better Approach.
  • Grow Your Distributor and Dealer Sales by Helping Them to be More Successful

Noon - 1pm NETWORKING LUNCH  


1pm - 1:45 pm

HOW PR CAN GET YOU NATIONAL ATTENTION AND EXPOSURE

Susan Fernandez - Epiphany Studios  

  • Reach More People - Major Magazines, National Newspapers and TV
  • With Stories That Customers Believe and Trust
  • How PR Can Grow Your Business Quickly

1:45 pm - 2:30 pm

BENDING YOUR DIGITAL FUTURE

Brian Baker - VP Marketing - Brava Roof Tile

How to Master The Five Important Trends

  • eCommerce
  • Social Media
  • Digital Assets
  • Analytics
  • Privacy

2:30pm - 2:45pm BREAK  


2:45pm - 4:15pm

SALES PREVENTION PRACTICES

 Mark Mitchell - Whizard Strategy   

  • How Companies Waste Salespeople's Time
  • How Companies Make a Salesperson's Job More Difficult
  • Get Better Performance From Your Sales Team With Better Support

4:15pm - 5pm

RESEARCH SAYS  

Grant Farnsworth - President - Farnsworth Group

  • Industry Supply and Demand Fundamentals Shaping the Future of Building and Home Improvement
  • Find Out The Results of The Latest Building Product Customer Guide Research Project That Will be Completed Just in Time For The Whizard Summit
  • Architects, Builders, Contractors, and Homeowners Reported on These Key Questions:

1. What's Driving Customer Behaviors That Will Impact Your Strategy for 2023

2. The Growing Role Digital Plays in Research And Purchasing

3. Where Professionals and Homeowners Find Building Products

4. Changing Customer Expectations When Dealing With Building Materials


6:30pm - 8:30pm

NETWORKING DINNER

For those of you who want to join us, we will plan a group dinner. The cost of the meal is not included.

TUESDAY, OCTOBER 4

8:30am - 5:00pm MST

WHIZARD SUMMIT

Hotel Boulderado

Columbine Room


8:30am - 9:15am

DIGITAL MARKETING IS LEAVING MORE COMPANIES BEHIND

Zach Wiliams - Founder, Venveo  

  • How Building Materials Companies Are Losing Sales Because of Digital Marketing Mistakes
  • Using Digital to Plug The Holes in Your Sales Funnel
  • Changes You Need to Make Today

9:15am - 10:30am

HOW MARKETING CAN GROW YOUR DISTRIBUTOR, DEALER, AND CONTRACTOR SALES

Kevin Dean - CEO, Manobyte 

  • Selling Through Your Customers Instead of To Your Customers to Grow Faster.
  • Multiply Your Sales Team by Getting Distributors, and Dealers to Sell For You.
  • Increase Customer Loyalty and Retention.

10:15am - 10:30am BREAK  


10:45am - 11:30am

GET SMARTER ABOUT SEO AND CONTENT

Matt Lee - Founder Lead Generation Experts

  • How to Turn High Rankings and Growing Traffic Into Sales
  • Opportunities You Are Overlooking
  • Additional Ways to Use Content to Reach More Customers

11:30am - 12:15pm

HOW INFLUENCERS AND CHANGES IN SOCIAL MEDIA CAN HELP OR HURT YOU

Beth PopNikolov - CEO, Venveo  

  • Social Media Influencers Are Becoming More Important to Your Customers. Learn How to Get Influencers to Sell For You
  • Social Media Channels Are Changing. Which Ones Are Right For Your Business
  • How to Use Social Media to Connect With More Customers

12:15 pm - 1:15 pm

NETWORKING LUNCH  


1:15pm - 4:30pm

HOTSEAT REVIEWS 

We put each company that volunteers on the hot seat. We put you through a “no hold barred” review of your current sales and marketing.

We’ll share what you are doing right as well as the opportunities you are missing. We have even redesigned websites for companies while they are on the hot seat.  

Companies That Have Attended The Summit.

ABC Supply • Active Wall • Alexandria Moulding • Allura • Armacost Lighting • Barricade • Basalite • Basco • BASF • Bestbath • Bluskey • Boral • Bradley Corporation • Brava Roof Tile • BuildBlock • Castle Access • Centennial Woods • ClarkDietrich • Columbia Forest Products • CornellCookson • CSI • Davinci Roofscapes • Denver Hardwood • Demilec  • Dorken Systems • Dow • DuFrene • DuPont • DuraMax • Elementia • Elmwood Reclaimed Timber • Environmental StoneWorks • Envision Decking • Excel Dryer • Feeney • Fi-Foil • Fiberglaa Mexico • Fiberon • FlexStone • Fortress  • Fox Blocks • Fuzion Flooring • General Coatings • Gibraltar • Grace Construction • Gripset • Hempicture • Huber Engineered Woods • Icynene • Interstate Brick • Isaiah Industries • Kaycan • Kebony • Keene • Kingspan • Kintectics • Kolbe • Kwikset  • Lang Building Supply • Louisiana Pacific • Lumber Plus • Malarkey Roofing • Master Wall  • Metrie • Nuform • ODL • Palight Trimboard • Palram • Parksite • Performance Structural • Perma R Products • Porcelanosa • Powerhouse • Promenaid • PROSOCO • Quality Edge • Rmax • Ramco • Renew Plastics • Rio Grande • Rockfon • Saint-Gobain • Schluter Systems • Sloan Valve • SlotDrain • Smoke Guard • Spectrum Brands • Stanley Black & Decker • STARC Systems • Sto • StructShare • Sunrise Windows • SuperForm • Superior Plastics • Supply Patriot • Tapco • Trane • Tremco • Trim-Tex • Truegrid • U S Polymers • Warehoos • WarmUp • Wausau Tile • Weyerhaeuser • White River • Woodfold • Zurn

WHERE TO STAY
Hotel Boulderado

The historic Hotel Boulderado has been an iconic part of Boulder’s downtown area since it opened its doors in 1909. The Boulderado is on the National Register of Historic Places and the Historic Hotels of America (of the National Trust for Historic Preservation).  

Summit attendees will enjoy the Boulderado’s stunning lobby, as well as sweeping views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. The hotel is located in the heart of downtown Boulder, just one block away from the popular Pearl Street Mall.