Boulder, CO • OCTOBER 3-4, 2022
Whizard Summit 2022
Building Materials Sales and Marketing Conference
Get the Tools, Insights, and Inspiration You Need
Grow Your Sales to Architects, Builders, Contractors, Distributors, Dealers, and Owners
$1,995
Only a Few Spots Left
The building materials industry has gone through a lot of changes and more are coming. We'll show you how to succeed.
Join Mark Mitchell, The Whizard, And His Experts As They Show You How to Grow Your Business Today and in The Future.
Register Today and Save $200.
Regular Registration $1995.
$1,995
Contact Us For Group Registration Savings.
What You'll Take Away.
For the last two years, you have been reacting to changes outside of your control. Now is the time to set your own course. Your customers want to work with companies who know where they are going. We'll show you how.
01
Actionable Strategies
Actionable, clear-cut strategies to increase sales to architects, builders, contractors, distributors, dealers, owners, and online.
02
Sales Growth Plans
A step-by-step action plan to grow your commercial or residential sales including how to target and reach the best opportunities.
03
Marketing Improvements
Most building materials companies waste valuable dollars on programs that worked in the past. You'll learn how to make your marketing work harder and stop wasting money.
Since 2014, building materials companies have been coming to the Whizard Summit to learn how to grow their business and be challenged.
The Whizard Summit is Right For You if Want to:
1. ''Become the preferred company in your product category by better meeting your customer's needs.
2. ''Work smarter by making better use of your sales team's time and marketing resources.
Three of The Most Important Lessons You'll Learn
- Shift your focus to the best types of customers to maximize your growth, loyalty, and margins.
- How to update your message so you become a "Have to have" product or solution.
- Affordably make more prospects aware of your products and why they are a better choice.
Who Should Attend
- Company leaders who aren’t satisfied with the sales or margin growth of their companies.
- Sales people who want to learn how to convert and keep more customers.
- Marketing people who want to make better use of their budgets and gain the support of management.
- Anyone new to the industry who wants to gain a years experince in two days and get up to speed sooner.
Bring Your Toughest Challenges and Questions to the Summit
We'll provide solutions to your company's biggest hurdles.
What People Are Saying
SPEAKERS
The speakers I choose are not only experts in their fields. They also specialize in the building materials industry. My instructions to them are - This is not a sales presentation for you. You are sharing your knowledge and expertise so that the attendee can learn and
improve without having to hire you.
Here the experts who will be speaking.
Mark Mitchell
Founder - Whizard Strategy
"Always Challenging the Status Quo"
Kevin Dean
CEO/President - ManoByte
"Guru of Digital Channel Management in Building Materials"
Zach Williams
Founder & CEO - Venveo
"Expert in Making Your Website Your Best Salesperson"
Beth PopNikolov
CEO - Venveo
"Understands Like No One Else, How to Multiply Your Ability to Reach and Influence Customers Online"
Matt Lee
Founder - Lead Generation Experts
"Hands Down the Leader in Growing Building Materials Website Traffic With Better Content and SEO"
Brian Baker
"Vice President Marketing - Brava Roof Tile
"Master of the Online World of Building Materials
Susan Fernandez
Principal - Epiphany Studios
"Genius in Understanding the Hearts and Minds of Architects and Designers"
Tim Seims
Building Product Consultant
"One of the Only People I Know Who May be More Curious Than I am About Building Materials."
Grant Farnsworth
President, The Farnsworth Group
"The leading market research firm in building materials. If you have a question, Grant can find the answer!"
Mark Allen Roberts
Founder & CEO, OTB Sales Solutions
"Whenever I have a question about sales performance, I ask Mark. I've learned a lot from him and you can to!"
You’ll also learn a lot from the other attendees who face the same challenges as you.
AGENDA
We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry. Networking breakfasts and lunches are included.
SUNDAY, OCTOBER 2
6pm - 8:0pm MST
WELCOME RECEPTION
Hotel Boulderado
Meet the other attendees and speakers
MONDAY, OCTOBER 3
8:30am - 5:00pm MST
WHIZARD SUMMIT
Hotel Boulderado
Columbine Room
8:30am - 9:30am
INTRODUCTION
Mark Mitchell - Whizard Strategy
- How to Get the Most Benefit From the Whizard Summit
- The Biggest Customer Changes That Are Affecting You
- How to Succeed in the Future
9:30am - 10:15am
THE NEW FOCUS OF YOUR CUSTOMERS - For Real This Time!
Tim Seims, Building Product Consultant
Customers Are Focused On
- Labor
- Speed
- Quality
- Waste
Learn How You Can Be The Solution to Their Needs
10:15am - 10:30am BREAK
10:30am - 11:15am
HOW SELLING BUILDING MATERIALS HAS CHANGED
Mark Allen Roberts, CEO, OTB Sales Solutions
- How to Find and Keep Great Salespeople
- Eliminating Time Wasting Tasks That Compete With Selling Time
- Better Ways to Measure Performance Than Salesforce
11:15am - noon
STOP CALLING ON THE WRONG CUSTOMER
Mark Mitchell - Whizard Strategy
- To Sell Homebuilders Stop Calling on the Purchasing Department and Start Calling on the Real Decision Makers
- In Commercial Sales Your Approach to Architects is Outdated - Learn a Better Approach.
- Grow Your Distributor and Dealer Sales by Helping Them to be More Successful
Noon - 1pm NETWORKING LUNCH
1pm - 1:45 pm
HOW PR CAN GET YOU NATIONAL ATTENTION AND EXPOSURE
Susan Fernandez - Epiphany Studios
- Reach More People - Major Magazines, National Newspapers and TV
- With Stories That Customers Believe and Trust
- How PR Can Grow Your Business Quickly
1:45 pm - 2:30 pm
BENDING YOUR DIGITAL FUTURE
Brian Baker - VP Marketing - Brava Roof Tile
How to Master The Five Important Trends
- eCommerce
- Social Media
- Digital Assets
- Analytics
- Privacy
2:30pm - 2:45pm BREAK
2:45pm - 4:15pm
SALES PREVENTION PRACTICES
Mark Mitchell - Whizard Strategy
- How Companies Waste Salespeople's Time
- How Companies Make a Salesperson's Job More Difficult
- Get Better Performance From Your Sales Team With Better Support
4:15pm - 5pm
RESEARCH SAYS
Grant Farnsworth - President - Farnsworth Group
- Industry Supply and Demand Fundamentals Shaping the Future of Building and Home Improvement
- Find Out The Results of The Latest Building Product Customer Guide Research Project That Will be Completed Just in Time For The Whizard Summit
- Architects, Builders, Contractors, and Homeowners Reported on These Key Questions:
1. What's Driving Customer Behaviors That Will Impact Your Strategy for 2023
2. The Growing Role Digital Plays in Research And Purchasing
3. Where Professionals and Homeowners Find Building Products
4. Changing Customer Expectations When Dealing With Building Materials
6:30pm - 8:30pm
NETWORKING DINNER
For those of you who want to join us, we will plan a group dinner. The cost of the meal is not included.
TUESDAY, OCTOBER 4
8:30am - 5:00pm MST
WHIZARD SUMMIT
Hotel Boulderado
Columbine Room
8:30am - 9:15am
DIGITAL MARKETING IS LEAVING MORE COMPANIES BEHIND
Zach Wiliams - Founder, Venveo
- How Building Materials Companies Are Losing Sales Because of Digital Marketing Mistakes
- Using Digital to Plug The Holes in Your Sales Funnel
- Changes You Need to Make Today
9:15am - 10:30am
HOW MARKETING CAN GROW YOUR DISTRIBUTOR, DEALER, AND CONTRACTOR SALES
Kevin Dean - CEO, Manobyte
- Selling Through Your Customers Instead of To Your Customers to Grow Faster.
- Multiply Your Sales Team by Getting Distributors, and Dealers to Sell For You.
- Increase Customer Loyalty and Retention.
10:15am - 10:30am BREAK
10:45am - 11:30am
GET SMARTER ABOUT SEO AND CONTENT
Matt Lee - Founder Lead Generation Experts
- How to Turn High Rankings and Growing Traffic Into Sales
- Opportunities You Are Overlooking
- Additional Ways to Use Content to Reach More Customers
11:30am - 12:15pm
HOW INFLUENCERS AND CHANGES IN SOCIAL MEDIA CAN HELP OR HURT YOU
Beth PopNikolov - CEO, Venveo
- Social Media Influencers Are Becoming More Important to Your Customers. Learn How to Get Influencers to Sell For You
- Social Media Channels Are Changing. Which Ones Are Right For Your Business
- How to Use Social Media to Connect With More Customers
12:15 pm - 1:15 pm
NETWORKING LUNCH
1:15pm - 4:30pm
HOTSEAT REVIEWS
We put each company that volunteers on the hot seat. We put you through a “no hold barred” review of your current sales and marketing.
We’ll share what you are doing right as well as the opportunities you are missing. We have even redesigned websites for companies while they are on the hot seat.
Companies That Have Attended The Summit.
ABC Supply • Active Wall • Alexandria Moulding • Allura • Armacost Lighting • Barricade • Basalite • Basco • BASF • Bestbath • Bluskey • Boral • Bradley Corporation • Brava Roof Tile • BuildBlock • Castle Access • Centennial Woods • ClarkDietrich • Columbia Forest Products • CornellCookson • CSI • Davinci Roofscapes • Denver Hardwood • Demilec • Dorken Systems • Dow • DuFrene • DuPont • DuraMax • Elementia • Elmwood Reclaimed Timber • Environmental StoneWorks • Envision Decking • Excel Dryer • Feeney • Fi-Foil • Fiberglaa Mexico • Fiberon • FlexStone • Fortress • Fox Blocks • Fuzion Flooring • General Coatings • Gibraltar • Grace Construction • Gripset • Hempicture • Huber Engineered Woods • Icynene • Interstate Brick • Isaiah Industries • Kaycan • Kebony • Keene • Kingspan • Kintectics • Kolbe • Kwikset • Lang Building Supply • Louisiana Pacific • Lumber Plus • Malarkey Roofing • Master Wall • Metrie • Nuform • ODL • Palight Trimboard • Palram • Parksite • Performance Structural • Perma R Products • Porcelanosa • Powerhouse • Promenaid • PROSOCO • Quality Edge • Rmax • Ramco • Renew Plastics • Rio Grande • Rockfon • Saint-Gobain • Schluter Systems • Sloan Valve • SlotDrain • Smoke Guard • Spectrum Brands • Stanley Black & Decker • STARC Systems • Sto • StructShare • Sunrise Windows • SuperForm • Superior Plastics • Supply Patriot • Tapco • Trane • Tremco • Trim-Tex • Truegrid • U S Polymers • Warehoos • WarmUp • Wausau Tile • Weyerhaeuser • White River • Woodfold • Zurn
WHERE TO STAY
Hotel Boulderado
The historic Hotel Boulderado has been an iconic part of Boulder’s downtown area since it opened its doors in 1909. The Boulderado is on the National Register of Historic Places and the Historic Hotels of America (of the National Trust for Historic Preservation).
Summit attendees will enjoy the Boulderado’s stunning lobby, as well as sweeping views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. The hotel is located in the heart of downtown Boulder, just one block away from the popular Pearl Street Mall.
Copyright 2022 | Whizard Strategy