THIS WHIZARD SUMMIT IS OVER. CONTACT US FOR INFORMATION ON OUR NEXT EVENT.
Building Materials Sales and Marketing Conference
Austin, TX - May 1 -2
Grow Your Sales to Architects, Builders, Contractors, Distributors, Dealers, and Owners in a Down Market
Learn How To:
- Increase Your Market Share
- Enter New Markets
- Grow Your Current Customer Business
- Improve Your Marketing
Join Mark Mitchell, The Whizard, And His Guest Experts As They Show You How to Grow Your Business Today and in The Future in Austin, Texas.
$1,995
Register Today
Contact Us For Group Registration Savings.
We'll Show You How to Grow Even When the Market is Down.
NEW TO THE SUMMIT
Enter the Lion's Den.
Take part in an exclusive marketing audit, only at the Whizard Summit.
The new Whizard Summit Lion's Den is only place you can have six experts in the building materials industry weigh in on your business. It's the Shark Tank of building materials.
From website messaging and sales pitching, to social media presence and beyond, the industry’s leading experts examine every aspect of your business, and provide you with real time feedback to create impactful change and drive quality leads for long-term growth.
Register for The 2023 Summit now to get a spot in front of the Lions. Spots are Limited.
Price Increases March 31
What You'll Take Away.
Whizard Summits are not about blue sky; someday, when we have enough money solutions. You will learn how to grow your business with changes you can implement yourself with your current budgets and team.
01
Actionable Strategies
Actionable, clear-cut strategies to grow your business
02
Sales Growth Plans
A step-by-step action plan to grow your commercial or residential sales, including how to target and reach current and new opportunities.
03
Marketing Improvements
Many building materials companies waste valuable marketing dollars on programs that worked in the past. You'll learn how to make your marketing more effective and stop wasting money.
Since 2014, building materials companies have been coming to the Whizard Summit to learn how to grow their business and be challenged.
Who Should Attend
- Company leaders who aren’t satisfied with the sales or margin growth of their companies.
- Sales people who want to learn how to convert and keep more customers.
- Marketing people who want to make better use of their budgets and gain the support of management.
- Anyone new to the industry who wants to gain a years experince in two days and get up to speed sooner.
See What Past Atendees Have to Say About The Whizard Summit.
AGENDA
We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry. Networking breakfasts and lunches are included.
SUNDAY, APRIL 30
6:00pm - 8:00pm CST
WELCOME RECEPTION
101 Colorado St.
Austin, TX 78701
Meet the other attendees and speakers
MONDAY, MAY 1
8:30am - 5:00pm CST
WHIZARD SUMMIT
Austin Central Public Library
710 W Cesar Chavez St
Event Center
8:30am - 9:30am
BOOOM! LET'S DO THIS RIGHT!
Mark Mitchell - Whizard Strategy
- Out With The Old In With The New
- Doing More With Less
- How to Grow in a Down Market
9:30am - 10:15am
HOW TO ENTER NEW MARKETS
Tim Seims, Building Product Consultant
- Online Sales
- Offsite Construction
- Design Build
- Build to Rent
- More
10:15am - 10:30am
BREAK
10:30am - 11:15am
MAKE BETTER DECISIONS WITH RESEARCH
Kevin Mayer - Managing Principal Construct Advisory
- The importance of research in strategic development and go-to-market planning
- Stock vs Qualitative vs.Quantitative
- How to Choose The Right Research Company
11:15am - Noon
HOW TWO BUILDING MATERIALS EXECUTIVES ARE SUCCEEDING TODAY
Carolina Albano - Vice President Sto Corp Rainscreens
Brian Baker - Vice President Marketing Brava Roof Tile
- What Changes to Their Sales and Marketing Have Been The Most Effective
- How Do They Gain Internal Support For These Changes
- How Do They Measure Success
Noon - 1:00pm
NETWORKING LUNCH
1:00pm - 1:45pm
HOW TO SELL BUILDERS AND CONTRACTORS
Matt Risinger - CEO Risinger Build and The Build Show on YouTube
- The Biggest Mistakes Building Materials Companies Make When Selling Builders and Contractors
- How to Convert a Builder or Contractor to Your Product
- How to Successfully Introduce a New Product
1:45pm - 2:30pm
GET INSIDE THE MIND OF AN ARCHITECT
Susan Fernandez - VP Digital Marketing UpSpring
Bring your questions! Susan Will Be Intervising a Leading Austin Architect
- How Building Materials Companies Misunderstand How Architects Want To Be Sold
- How Architects Find Out About New Products
- Why Chasing Projects Doesn't Work
- Strategies to Navigate Value Engineering
2:30pm - 2:45pm
BREAK
2:45pm - 3:30pm
STOP CALLING ON THE WRONG CUSTOMER
Mark Mitchell - Whizard Strategy
- To Sell Homebuilders Stop Calling on the Purchasing Department and Start Calling on the Real Decision Makers
- In Commercial Sales Your Approach to Architects is Outdated - Learn a Better Approach.
- Grow Your Distributor and Dealer Sales by Helping Them to be More Successful
3:30pm - 4:15pm
FUTURE FORWARD
Bill Rossiter, CEO Interrupt
Bringing Your Company Into the Future
Defining Success
- Successfully Position New Sales and Marketing Programs Internally
- Eliminate Programs That Are No Longer Effective
- Get The Best Results From Creative Firms
4:15pm - 5:00pm
THE FUTURE OF FIELD SALES
Panel Discussion
- Manufacturers Who Have The Most Success And Are Viewed As Category Leaders, Have Field Reps Customers Trust And Rely On As Advisors.
- What is The Right Balance Between Digital Interaction And “Belly-to-Belly” Field Sales Interaction For You?
TUESDAY, MAY 2
8:30am - 5:00pm CST
WHIZARD SUMMIT
Austin Central Public Library
710 W Cesar Chavez St
Event Center
8:30am - 9:15am
HOW DIGITAL MARKETING IS BECOMING LESS EFFECTIVE
Zach Wiliams - Founder, Venveo
- Everyone is Following The Same Digital Marketing Formula - How to Stand Out
- Alternatives to Email
- Website Mistakes to Avoid
9:15am - 10:30am
USE PR TO GAIN THE EDGE ON THE COMPETITION
Susan Fernandez - VP Digital Marketing UpSpring
- Reach More People - Major Magazines, National Newspapers and TV
- With Stories That Customers Believe and Trust
- How PR Can Grow Your Business At a Lower Cost
10:30am - 10:30am
BREAK
10:45am - 11:30am
SECRETS TO EXPLOSIVE WEBSITE TRAFFIC GROWTH
Matt Lee - Founder Lead Generation Experts
- Unlocking Traffic Channels That Generate The Best Leads
- The Most Effective Types of Content
- Better Ways to Measure Success
11:30am - 12:15pm
UNDER-ESTIMATING THE IMPORTANCE OF SOCIAL MEDIA
Beth PopNikolov - CEO Venveo
- Turn Cold Calls Into Warm Leads
- Use Current Customers to Attract New Customers
- Become The Authority
12:15 pm - 1:15 pm
NETWORKING LUNCH
1:15pm - 4:30pm
THE LIONS DEN!
Don't leave early and miss the most popular part of the Whizard Summit, the Lion's Den!
We put each company that volunteers in the Lion's Den. Our panel of experts puts you through a “no hold barred” review of your current sales and marketing.
We’ll share what you are doing right as well as the opportunities you are missing. We have even redesigned websites for companies while they are in the Lion's Den.
Bring Your Toughest Challenges and Questions to the Summit
We'll provide solutions to your company's biggest hurdles.
You’ll also learn a lot from the other attendees who face the same challenges as you.
Companies That Have Attended The Summit.
ABC Supply • Active Wall • Alexandria Moulding • Allura • Armacost Lighting • Barricade • Basalite • Basco • BASF • Bestbath • Bluskey • Boral • Bradley Corporation • Brava Roof Tile • BuildBlock • Castle Access • Centennial Woods • ClarkDietrich • Columbia Forest Products • CornellCookson • CSI • Davinci Roofscapes • Denver Hardwood • Demilec • Dorken Systems • Dow • DuFrene • DuPont • DuraMax • Elementia • Elmwood Reclaimed Timber • Environmental StoneWorks • Envision Decking • Excel Dryer • Feeney • Fi-Foil • Fiberglaa Mexico • Fiberon • FlexStone • Fortress • Fox Blocks • Fuzion Flooring • General Coatings • Gibraltar • Grace Construction • Gripset • Hempicture • Huber Engineered Woods • Icynene • Interstate Brick • Isaiah Industries • Kaycan • Kebony • Keene • Kingspan • Kintectics • Kolbe • Kwikset • Lang Building Supply • Louisiana Pacific • Lumber Plus • Malarkey Roofing • Master Wall • Metrie • Nuform • ODL • Palight Trimboard • Palram • Parksite • Performance Structural • Perma R Products • Porcelanosa • Powerhouse • Promenaid • PROSOCO • Quality Edge • Rmax • Ramco • Renew Plastics • Rio Grande • Rockfon • Saint-Gobain • Schluter Systems • Sloan Valve • SlotDrain • Smoke Guard • Spectrum Brands • Stanley Black & Decker • STARC Systems • Sto • StructShare • Sunrise Windows • SuperForm • Superior Plastics • Supply Patriot • Tapco • Trane • Tremco • Trim-Tex • Truegrid • U S Polymers • Viega • Warehoos • WarmUp • Wausau Tile • Weyerhaeuser • White River • Woodfold • Zurn
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