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Fall 2021 Whizard Summit

Sales and marketing workshop for building materials companies.

Boulder, CO • DECEMBER 13-14, 2021

Your business is changing. The needs of your customers are changing. Be better prepared to succeed in 2022.

Learn From Industry Experts

The changes you make now will give you a competitive advantage going into the future.

$1895

Second Attendee $1495. Additional Attendees $995 Contact Us For Group Registrations

BUY NOW

Find Out The Changes You Need to Make Today

You may be sold out today. Have you set yourself up to succeed when you are looking for new customers?

Change the way you use your sales time and marketing budget for better results.

Shift your focus to the best types of customers to maximize your growth, loyalty and margins.


The Whizard Summit is Right For You if Want to:

Become the preferred company in your product category by proactively better meeting your customer's needs.

Work smarter by making better use of your sales team's time and marketing resources.

What you'll learn.

The building materials industry is changing. We'll teach you how to sell today and in the future

01

Actionable Strategies

Actionable, clear-cut strategies to increase sales to architects, builders, contractors, distributors, dealers, owners, and online.

02

Sales Growth Plans

A step-by-step action plan to grow your commercial or residential sales including how to target and reach the best opportunities.

03

Marketing Makeover

Most building materials companies are too focused on techniques instead of the right message that will win more customers.


SIGN-UP NOW

$1895 For First Attendee


SPEAKERS

The speakers I choose are not only experts in their fields. They also have a deep understanding of the building materials industry. My instructions to them are - This is not a sales presentation for you. You are sharing your knowledge and expertise so that the attendee can learn and improve without having to hire you.

Mark Mitchell

Founder - Whizard Strategy

"Always Challenging the Status Quo"

Kevin Dean

CEO/President - ManoByte

"Guru of Digital Channel Management in Building Materials"

Zach Williams

Founder & CEO - Venveo

"Expert in Making Your Website Your Best Salesperson"

Beth PopNikolov

Director of Digital Strategy - Venveo

"Understands Like No One Else, How to Multiply Your Ability to Reach and Influence Customers Online"

Whizard Summit

Matt Lee

Founder - Lead Generation Experts

"Hands Down the Leader in Growing Building Materials Website Traffic With Better Content and SEO"

Brian Baker

"Founder, Dodecahedron Digital

"Master of the Virtual Sales Call and the Online Sales of Building Materials

Whizard Summit

Susan Milne

Principal - Epiphany Studios

"Genius in Understanding the Hearts and Minds of Architects and Designers"

Tim Seims

Director of Building Product Intelligence, John Burns Real Estate Consulting

"One of the Only People I Know Who May be More Curious Than I am About Building Materials."

Mark Allen Roberts

Founder & CEO, OTB Sales Solutions

"Whenever I have a question about sales performance, I ask Mark. I've learned a lot from him and you can to!"

Grant Farnsworth

President, The Farnsworth Group

"The leading market research firm in building materials. If you have a question, Grant can find the answer!"

AGENDA

We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry.  

SUNDAY, DECEMBER 12

6pm - 8:0pm MST

WELCOME RECEPTION

Meet the other attendees and speakers  


MONDAY, DECEMBER 13

8:30am - 5:00pm MST

Hotel Boulderado

Columbine Room


8:30am - 9:30am

INTRODUCTION

Mark Mitchell - Whizard Strategy  

  • How to Get the Most Benefit From the Whizard Summit
  • The Five Biggest Changes in Building Materials Sales and How to Adapt
  • How to Succeed in the Next 24 Months

9:30am - 10:15am

HOW BUILDING MATERIALS COMPANIES ARE BECOMING LESS RELEVANT

Tim Seims, Director of Building Product Intelligence, John Burns Real Estate Consulting

  • While Building Materials Companies Have Been Focused on Pricing, Production, and Shipping, Your Customers Have Been Moving Away From Depending On You.
  • Where Are They Going and How Can You Stay Relevant?

10:15am - 10:30am BREAK  


10:30am - 11:15am

THE NEW WAYS OF SELLING

Mark Allen Roberts, Founder & CEO, OTB Sales Solutions

  • The Four Types of Sales People and How to Get Most From Each Type
  • Tune-up Sales Skills, Help Salespeople Have Conversations That Lead to Revenue Virtually 
  • Data-Driven Sales Execution, A Leader's Guide to Leveraging Data to Grow Profits Strategically

11:15am - noon

SALES PRESENTATION TALKING POINTS

Mark Mitchell - Whizard Strategy   

  • Set Yourself Apart From the Competition and Become the Preferred Solution With The Right Talking Points.
  • Learn How to Talk More About Them and Less About Your Product to Make a Powerful Difference With Each Type of Customer.
  • We'll Cover Talking Points For Architects, Builders, General Contractors, Subcontractors, Dealers, Distributors, Big Boxes, and Owners.

Noon - 1pm NETWORKING LUNCH  


1pm - 1:45 pm

HOW YOUR BRAND IMAGE CAN HURT YOUR SALES

Susan Milne - Epiphany Studios  

  • How Your Brand Image Supports Your Sales and How Small Missteps Can Set You Back
  • How to Make Sure Your Image is Congruent With the Image You Want to Leave in the Customer's Mind

1:45 pm - 2:30 pm

SELLING YOUR BUILDING PRODUCTS ONLINE

Brian Baker - Founder, Dodecahedron Digital

  • What Are The Benefits of Selling Online?
  • How Fast is the Shift to Online Sales to Pros Happening?
  • How to Better Support Your Customers Who Sell Online
  • How to Prepare to Sell Online Yourself

2:30pm - 2:45pm BREAK  


2:45pm - 4:15pm

CUSTOMER INTERVIEWS

 Mark Mitchell - Whizard Strategy   

  • Find Out How The Challenges of the Last 18 Months Has Effected Your Customers, in Their Own Words.
  • What Companies Are at Risk of Losing Customers and Why
  • Learn How to Set Yourself up For Success When You Are Ready to Sell More.

4:15pm - 5pm

RESEARCH SAYS  

Grant Farnsworth - President - Farnsworth Group

  • Find Out The Results of The Just Completed 2022 Building Product Buying Guide Research Project.
  • 1799 architects, builders, contractors and DIY'ers reported on these key questions:

1. Key customer dynamics that should impact your strategy for 2022.

2. What role digital plays in research and information.

3. Where both DIYers and professionals find new brands.

4. How customers expect to buy and receive their products.


6:30pm - 8:30pm

NETWORKING DINNER

For those of you who want to join us, we will plan a group dinner. The cost of the meal is not included.


TUESDAY, DECEMBER 14

8:30am - 5:00pm MST

Hotel Boulderado

Columbine Room


8:30am - 9:15am

DIGITAL MARKETING IN 2022 IS VERY DIFFERENT THAN IN 2020

Zach Wiliams - Founder & CEO Venveo  

  • How Customers Have Changed The Way They Find and Choose Products.
  • Five Must-Have Digital Marketing Tools You Need to Succeed.
  • How to Measure Your Performance Online.

9:15am - 10:30am

USING DIGITAL TOOLS TO HELP YOUR CUSTOMER'S CUSTOMERS BE MORE SUCCESSFUL

Kevin Dean - CEO, Manobyte 

  • Selling Through Your Customers Instead of To Your Customers to Grow Faster.
  • Multiply Your Sales Team by Getting Distributors, and Dealers to Sell For You.
  • Increase Customer Loyalty and Retention.

10:30am - 10:45am BREAK  


10:45am - 11:30am

HOW TO IMPROVE YOUR CONTENT AND SEO RANKING  

Matt Lee - Founder Lead Generation Experts

  • Content and SEO are Getting More Competitive
  • Search Engines Make it Harder to Rank
  • Find Out How to Outrank Your Competitors and Reach More Customers

11:30am - 12:15pm

HOW SOCIAL MEDIA IS CHANGING FOR BUILDING MATERIALS

Beth PopNikolov - Director of Digital Strategy, Venveo  

  • Find Out How Social Media is Changing And What's The Best Approach to Reach Your Customers  
  • How to Effectively Use Social Media Without Wasting Time.

12:15 pm - 1:15 pm

NETWORKING LUNCH  


1:15pm - 4:30pm

HOTSEAT REVIEWS 

We put each company that volunteers on the hot seat. We put you through a “no hold barred” review of your current sales and marketing.

We’ll share what you are doing right as well as the opportunities you are missing. We have even redesigned websites for companies while they are on the hot seat.  


Companies That Have Attended The Summit.

ABC Supply • Active Wall • Alexandria Moulding • Allura • Armacost Lighting • Barricade • Basalite • Basco • BASF • Bestbath • Bluskey • Boral • Bradley Corporation • Brava Roof Tile • BuildBlock • Centennial Woods • ClarkDietrich • Columbia Forest Products • CornellCookson • CSI • Davinci Roofscapes • Denver Hardwood • Demilec  • Dorken Systems • Dow • DuFrene • DuPont • DuraMax • Elementia • Elmwood Reclaimed Timber • Environmental StoneWorks • Envision Decking • Excel Dryer • Feeney • Fi-Foil • Fiberglaa Mexico • Fiberon • FlexStone • Fortress  • Fox Blocks • Fuzion Flooring • General Coatings • Grace Construction • Gripset • Hempicture • Huber Engineered Woods • Icynene • Interstate Brick • Isaiah Industries • Kaycan • Kebony • Keene • Kingspan • Kolbe • Kwikset  • Lang Building Supply • Louisiana Pacific • Malarkey Roofing • Master Wall  • Metrie • Nuform • ODL • Palight Trimboard • Palram • Parksite • Perma R Products • Porcelanosa • Promenaid • PROSOCO • Quality Edge • Rmax • Ramco • Renew Plastics • Rockfon • Saint-Gobain • Schluter Systems • Sloan Valve • SlotDrain • Smoke Guard • Spectrum Brands • Stanley Black & Decker • STARC Systems • StructShare • Sunrise Windows • Tapco • Trane • Trim-Tex • Truegrid • U S Polymers • WarmUp • Wausau Tile • Weyerhaeuser • Woodfold • Zurn