Get individualized market insights, specialized expertise, and actionable strategies from top industry professionals to help you grow sales to Architects, Builders, Contractors, Distributors, and Big Box Retailers.
The Summit is a thought leadership forum for marketers, salespeople, and top execs to network with peers, share ideas and experiences, and learn from the industry’s best sales strategists, IT specialists, and marketing experts.
“Mark is so much better in person than reading his book. Come to the meeting, check your title at the door and move your company on to greener and better pastures.”
—Todd Vogelsinger, Director of Marketing, Columbia Forest Products
We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry.
TUESDAY, OCTOBER 2
6pm - 8pm WELCOME RECEPTION Meet the other attendees and speakers
WEDNESDAY, OCTOBER 3
8:30am - 9:30am INTRODUCTION Mark Mitchell, Whizard Strategy ● Changes in building materials and how to benefit ● Opportunities that most building materials companies miss ● How market leaders can stay on top ● How challenger brands can better compete
9:30am - 10:15am HOW TO SELL KATERRA Mark Mitchell, Whizard Strategy ● How to sell this new type of customer ● What they are looking for from manufacturers ● How to deal with the threat and opportunties this represents
10:15am - 10:30am BREAK
10:30 am - 11:15 am DIGITAL MARKETING Zach Williams, Venveo ● What are the shifts and how to use them ● Data based (measurable) methods ● Why online is the new battleground ● CRM, Marketing Automation and other essential tools
11:15am - Noon
THE ROLE OF TRADITIONAL APPROACHES
Robert Schindler, Strategic Solutions
● When to and how to use traditional sales and marketing tools
● Trade Shows – how to make them payoff
● Printed Materials – new role of literature
Noon - 1pm NETWORKING LUNCH
1pm - 2:30pm HOW TO GET SPECIFIED Susan Milne & Courtney Robinson, Epiphany Studio ● The specification journey is a complex and often mystifying process that seems to grow increasingly convoluted with each sales call. Susan Milne and Courtney Robinson unriddle the complexities and illuminate a clear path forward with their “7 Steps to Specification” methodology. From identifying your ideal sale and key customers to developing messaging that moves specifiers to action, you will learn everything you need to know to increase specifications and push sales forward.
2:30pm - 2:45pm BREAK
2:45pm - 4:15pm RESIDENTIAL SALES Robert Schindler, Strategic Solutions ● New Construction and Remodel ● Builders, Distributors, Dealers, Big Boxes and Contractors
4:15pm - 5pm MAKING SENSE OF BIM Benjamin Glunz, Anguleris Technologies ● Anguleris Technologies ● How to use BIM to gain and keep specs
6:30pm - 8:30pm NETWORKING DINNER
THURSDAY, OCTOBER 4
8:30am - 10:00am BE THE ONLINE LEADER Matt Lee & Mark Mitchell, Lead Generation Experts ● How to affordably be the online leader ● How to dominate search with content marketing ● SEO opportunities you are missing
10am - 10:15am BREAK
10:15am - 11:15am TURNING WEBSITE VISITORS INTO CUSTOMERS Zach Williams, Venveo ● How to use calls to action and email marketing to grow sales
11:15am - Noon SALES AND MARKETING ACTION PLANS Mark Mitchell, Whizard Strategy
Noon - 1pm NETWORKING LUNCH
1pm - 4:30pm HOTSEAT REVIEWS ● We put each company on the hot seat. The speakers and I put you through a “no hold barred” review of your current sales and marketing. We’ll share what you are doing right as well as the opportunities you are missing.
Most people who attend the Whizard Summit are already successful at sales and marketing and want to do better.
The only workshop designed specifically for building materials companies who want to grow their sales.
A WORD FROM MARK MITCHELL
“The Whizard Summit will bring solutions to where you need them. Are you a salesperson looking to increase your sales? Our customer insight and messaging will make you a better salesperson. Are you a marketer having trouble reaching customers? We will show you how to develop programs that speak to your audience’s needs. Are you a senior executive? We can review your company, identify areas that would benefit from improvement and outline missed opportunities to pursue.”
ABC Supply - Alexandria Moulding - Allura - Alside - Barricade - Basco - BASF - Bestbath - Bradley Corporation - BuildBlock - CanAm Tools - Carbonic Heat - Centennial Woods - Columbia Forest Products - CornellCookson - Dorken Systems - DuPont - Dryvit - Environmental StoneWorks - Excel Dryer - Feeney - Fi-Foil - Fiberon - FlexStone - Fox Blocks - General Coatings - Grace Construction - Huber Engineered Woods - Icynene - Interstate Brick - Kingspan - Kolbe - Kwikset - Louisiana Pacific - Major Industries - Malarkey Roofing - Mapes Architectural Panels - Metrie - ODL - Peak Products - Porcelanosa - Quad-Lock - Quality Edge - Rmax - Royal Baths -Sears Trostel - Schluter Systems - Sloan Valve - Slotdrain - Smoke Guard - Stanley Black & Decker - Tamlyn - Tamko -Tapco - Trim-Tex - Western Colloid - Windows, Doors & More - Woodfold
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