Whizard Summit - Special Offer - R-1 2-26-18

THE WHIZARD SUMMIT IS A THINK TANK-BASED, SOLUTION-ORIENTED MARKETING AND SALES WORKSHOP.  

Get individualized market insights, specialized expertise, and actionable strategies from top industry professionals to help you grow sales to Architects, Builders, Contractors, Distributors, and Big Box Retailers. 

THE SUMMIT IS RIGHT FOR YOU IF…  

  • You’re stuck and don’t know how to move forward.
  • You want to align your sales and marketing strategies to hit your goals.
  • You’re trying to reach new customers but but don’t know where to begin.
  • You’re trying to grow sales with existing customers but struggle to communicate value and differentiation.
  • You’re launching a new product but grapple with defendable positioning.  

 


MORE THAN A 2-DAY WORKSHOP

The Summit is a thought leadership forum for marketers, salespeople, and top execs to network with peers, share ideas and experiences, and learn from the industry’s best sales strategists, IT specialists, and marketing experts. 


WHY ATTEND:  

  • Actionable, clear cut strategies to increase sales and drive results 
  • Key trends and valuable market insights from top industry experts 
  • Small, non-competitive environment allows for individualized attention and personalized strategy development 
  • Abundant networking opportunities 
  • Work on your business in real time; return with results  

“Mark is so much better in person than reading his book. Come to the meeting, check your title at the door and move your company on to greener and better pastures.” 

—Todd Vogelsinger, Director of Marketing, Columbia Forest Products 


AGENDA

We update the agenda subjects and guest speakers for each summit based on attendee feedback and changes in the industry.  

TUESDAY, OCTOBER 2

6pm - 8pm WELCOME RECEPTION Meet the other attendees and speakers  

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WEDNESDAY, OCTOBER 3  

8:30am - 9:30am INTRODUCTION Mark Mitchell, Whizard Strategy ● Changes in building materials and how to benefit ● Opportunities that most building materials companies miss ● How market leaders can stay on top ● How challenger brands can better compete 

9:30am - 10:15am HOW TO SELL KATERRA Mark Mitchell, Whizard Strategy ● How to sell this new type of customer ● What they are looking for from manufacturers ● How to deal with the threat and opportunties this represents 

10:15am - 10:30am BREAK  

10:30 am - 11:15 am DIGITAL MARKETING Zach Williams, Venveo ● What are the shifts and how to use them ● Data based (measurable) methods ● Why online is the new battleground ● CRM, Marketing Automation and other essential tools  

11:15am - Noon THE ROLE OF TRADITIONAL APPROACHES Robert Schindler, Strategic Solutions ● When to and how to use traditional sales and marketing tools ● Trade Shows – how to make them payoff ● Printed Materials – new role of literature  

Noon - 1pm NETWORKING LUNCH  

1pm - 2:30pm HOW TO GET SPECIFIED Susan Milne & Courtney Robinson, Epiphany Studio ● The specification journey is a complex and often mystifying process that seems to grow increasingly convoluted with each sales call. Susan Milne and Courtney Robinson unriddle the complexities and illuminate a clear path forward with their “7 Steps to Specification” methodology. From identifying your ideal sale and key customers to developing messaging that moves specifiers to action, you will learn everything you need to know to increase specifications and push sales forward. 

2:30pm - 2:45pm BREAK 

2:45pm - 4:15pm RESIDENTIAL SALES Robert Schindler, Strategic Solutions ● New Construction and Remodel ● Builders, Distributors, Dealers, Big Boxes and Contractors  

4:15pm - 5pm MAKING SENSE OF BIM Benjamin Glunz, Anguleris Technologies ● Anguleris Technologies ● How to use BIM to gain and keep specs  

6:30pm - 8:30pm NETWORKING DINNER  

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THURSDAY, OCTOBER 4  

8:30am - 10:00am BE THE ONLINE LEADER Matt Lee & Mark Mitchell, Lead Generation Experts ● How to affordably be the online leader ● How to dominate search with content marketing ● SEO opportunities you are missing 

10am - 10:15am BREAK  

10:15am - 11:15am TURNING WEBSITE VISITORS INTO CUSTOMERS Zach Williams, Venveo ● How to use calls to action and email marketing to grow sales  

11:15am - Noon SALES AND MARKETING ACTION PLANS Mark Mitchell, Whizard Strategy  

Noon - 1pm NETWORKING LUNCH  

1pm - 4:30pm HOTSEAT REVIEWS We put each company on the hot seat. The speakers and I put you through a “no hold barred” review of your current sales and marketing. We’ll share what you are doing right as well as the opportunities you are missing.  

TWO REASONS TO SIGN-UP NOW

  • Special Early Registration Rate of $1,795 can save you up to $200 off the regular $1995 rate. This offer expires soon. If you are planning to bring more people, contact me for additional savings.  
  • Block your competition. We only allow one company per product category. We'll be showing you how you can grow your sales, which includes showing you the weaknesses of your competitors. We don’t want the other guy to know your plans.


Most people who attend the Whizard Summit are already successful at sales and marketing and want to do better.

The only workshop designed specifically for building materials companies who want to grow their sales.

A WORD FROM MARK MITCHELL

“The Whizard Summit will bring solutions to where you need them. Are you a salesperson looking to increase your sales? Our customer insight and messaging will make you a better salesperson. Are you a marketer having trouble reaching customers? We will show you how to develop programs that speak to your audience’s needs. Are you a senior executive? We can review your company, identify areas that would benefit from improvement and outline missed opportunities to pursue.”